Peppermayo is an Australian online boutique. It started up through Facebook in 2012 and continued to grow and become more popular amongst teenage girls. Social Media is what has made Peppermayo so well known, gaining customers through their eye-catching Instagram posts. The store has new stock coming in frequently so they can stay on top of the latest trends, selling well known brands teenagers today love.
Branding and logo
The logo of Peppermayo is quite plain on the website and is positioned in the top left corner of the page. You can see it everywhere you go on the website. It is bigger than any other text on the site but is not too big so it does not take up much space, keeping the page looking clean and makes it easy to see everything. The actual logo for Peppermayo is the name of the shop written inside a circle with the word ‘pepper’ at the top and ‘mayo’ underneath with a triangle for the letter ‘a’ and a triangle at the start of the second line.
The website for Peppermayo is simple in all ways, with easy to read font, using capital letters for titles and lowercase for any other writing. A colour scheme of mostly black and white has been used and any colours used are light and mostly. The images on the home page and throughout the site are quite colourful so the black and white does not make it plain or boring and just allows the pictures to stand out a bit more.
Product display
The product display of this website is one of the things that makes it so easy to use. The items are displayed in a grid with four columns and if you zoom in you can change it to two items in a line. All items have models wearing them and if you hover over an image with your curser, it shows you the item from another angle so you can see the back of it. There is also a quick view option so you can see some details of the product without having to leave the page you were already on. When you view the item normally, without using quick view, there is a bit more information about the product if you want more detail. You can shop all of the things the model is wearing, different colours of the same item, other things you may like and a size guide including the models height and size so you can get a better idea of your size. Each item has six images so you can view it from all angles and it is always made that you are able to see every detail of the product. Most of the more recent items have a photo of how the item looks in a nice surrounding while there are also photos that show how it looks on a plain, light grey background
New arrivals
Peppermayo makes it very easy to find new arrivals since they are accessible from all parts of the website. There is a drop down tab in the top margin of the page that is specifically labeled as new arrivals and you can also view them when you select a category that you want to look at since the default order the items are sorted in is newest first.
Login/search box/refine search
The search box is really easy to use since different options related with the name you are typing come up as you type. The refine search option is also very easy to use as you can choose multiple categories at a time, being able to choose a price range, colour, size, brand, type, what’s in stock and what’s on sale. You can also change the order of the item display so you can look at the lowest priced products first, which is helpful when wanting to look through things for a low price. If you create an account, you have access to the wish list tool where you can choose things you want and save them so they can be easily accessed every time you use the website so you can keep it all together without having to keep a file on your device.
Payment Options
There are many different ways you can pay for your items from Peppermayo. You can use credit card, PayPal or a Peppermayo gift card. It is quite easy to find the payment options on the website and they are in an obvious spot at the bottom of the page. You are given a good amount of information about each type of payment and the security of the site. For people shopping from overseas, there is all information on how you will be charged and what is the safest way to pay.
SOCIAL MEDIA LINKS
On the home page of the website there is a section where you can view the Peppermayo Instagram posts and it labels what all the items are. From there, you can just click on the item and straight away can shop for it. There is also a link to Peppermayo’s Facebook and Twitter accounts that you can access though the website as well as their Snapchat details. Peppermayo is very social media based and many of their customers have come through Instagram.
ONLINE CHAT FACILITY
A live chat is accessible from any part of the website where you can ask questions and get quick responses. Also, when you select an item, there is an option where you can ask questions about that particular product which is helpful if you need to know more about that individual item or request restock.
PROMOTIONS/SALE/SHIPPING
Peppermayo has free shipping to anywhere in Australia if you spend over $75 and returns are always free. If you are a part of their mailing list, you will be informed of sales and sometimes, they send discount codes. The sale section of the website is very easy to find and use and they always have a large number of products on sale.
VIP PERKS
The only way you can receive any bonuses is if you have a Peppermayo account and have signed up to receive emails. The emails inform you of any upcoming and current sales and sometimes they send you discount codes. You can’t become a VIP of Peppermayo but there are ways to get discounts for the site.
MY OPINIONS OF THE SITE
Overall, it is very simple to use the Peppermayo website and it is a website I like to use because it has a neat and pretty layout which make it easy to navigate. The refine tool is good but they have such a large amount of products and since there are so many items, it is sometimes difficult to find exactly what you want because even if you have refined your search to be very detailed, there are often still many pages to look through. It is good that there are so many options but sometimes it becomes too much and takes too long to find what you need. Although it is quite plain, I really like the layout and overall display of the website because it is clean and not too busy. The minimal use of colour throughout the site makes it look really nice and the images stand out since their surroundings are mostly black, white and grey. It is also good that you can view the Peppermayo Instagram account via the website and you can select exactly what you want to look at just by clicking on an item you see in a picture and you are taken directly to that product so you can view it properly on the website. I really enjoy using this website because it has quite a positive feel to it and it is easy to use.
IS THE SITE USER FRIENDLY
Peppermayo is a very easy to use website. Apart from the fact that there are so many items to look through, it is easy to find products of the right type, colour and other features like that, even though you may have to look thorough many options before you find the exact things you want. Each section of the website is clearly labeled with appropriate headings, therefore, making each category easy to find without any headings being too similar, broad or vague, unlike some other websites where there are only very few choices even if there is a lot of sections necessary. On Peppermayo, there is a good amount of subheadings and subcategories to choose from and it is also very helpful that you can search more than one size, colour, type or brand at a time. One thing that makes looking for products quite difficult is that there are so many items on each page and you can’t change the amount shown, which makes it easier to loose your spot. When you click on a product you want to look at and then go back onto the product display, the website automatically scrolls back to the top which is inconvenient when you get close to the bottom and you need to start your scroll again, going through lots of products you have already seen. This also relates to the fact that there is no ‘scroll to top’ button, which is only a small feature but still makes a difference, making it just a little bit easier. The Peppermayo website is super simple to use, self-explanatory to navigate and easy to get the hang of.
MY RECOMMENDATIONS
There are only a few small things I think Peppermayo could add or change about their website. First, an option where you can change the number of items to view on each page would be helpful, and also if they could fix that when you click on an item and it scrolls back to the beginning of the page, the website would be a slight bit easier to use. I also think it would be good if Peppermayo had a more recognisable logo or symbol but since it is not a world wide company and in Australia, not everyone knows about it, this may not be necessary for people to just need to know what it is. It would also be better if a VIP rewards system was a part of the website since it would draw people in and it would be beneficial for the company, as well as the customers.
Peppermayo 2016, Peppermayo - Clothes Online | Shoes Online | Womens Fashion, viewed 1st April.2016, https://www.peppermayo.com |
peppermayo logo
Home page of Peppermayo
layout of products
dropdown tab to shop items
how to find new arrivals
there are often social media giveaways or competitions that you will be notified about through the website
What it looks like when you select an item. You are given all the information you need
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